详解抖音运营
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font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0);">南抖音，北快手，目前短视频领域的两朵奇葩。有流量，就有人借着发财。加上今年大行情不是很好，所以，在抖音快手找机会的特别多。</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei";"><strong><span style="color: rgb(16, 16, 16); font-size: 19px;">人设(账号定位)</span></strong><strong><span style="color: rgb(16, 16, 16); font-size: 19px;"></span></strong></span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">第一步就是人设了，或者叫账号定位更准确。因为人设会崩塌，做自己反而是最持久最保险的。账号定位需要注意两个点，一个是内容输出，一个是变现路径。</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">内容输出需要找到一个你擅长的点，持续的去生产内容。建议要做垂直细分领域，千万别做大杂烩，什么内容都发不聚焦，别人很难建立对你的认知。你会发现有些账号偶然因素火了一条，但是后续内容跟不上，其他内容数据就很难看，带不动。</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei";"><strong><span style="color: rgb(16, 16, 16); font-size: 19px;">2平台机制</span></strong><strong><span style="color: rgb(16, 16, 16); font-size: 19px;"></span></strong></span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">第二步就是熟悉平台机制，每个平台底层逻辑不一样，下次写快手，你会发现跟抖音看似很像，实则大不同。抖音的推荐机制是中心化的，推流量明星，微博那套玩法。而快手更注重个体的粘性。这个先不做展开。</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">抖音精于算法，人工会参与一部分，更多的是靠大数据模型去做推荐。讲到这个算法模型绕不开几个关键指标：转发，评论，点赞，完播率，停留时长，停留轨迹，账号活跃度，粉丝数等等。</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei";"><strong><span style="color: rgb(16, 16, 16); font-size: 19px;">3模型拆解</span></strong><strong><span style="color: rgb(16, 16, 16); font-size: 19px;"></span></strong></span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">1 转发</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">这个很重要。转发，这个指标代表强喜欢，愿意把内容推荐给身边的朋友。所以，每次更新内容后想要获得推荐，就要发动朋友去转发。2 评论</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">评论重要性不言而喻。第一个就是标题需要引导用户评论，第二个要讲的是评论区，很多人视频不看完就先看看评论大家在说什么。所以，一条神评论某种程度上可以起到画龙点睛的作用，容易把一条普通的内容推火。这个就需要你内容本身要有内涵点。还得有人发现幽默解构一下，当没有正常用户去评论，自己就得用小号出场了，一条神评论可以带动普通用户的评论冲动。</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">3完播率</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">现在的人都比较浮躁，压力也大，看视频就是寻个乐子，用户普遍缺乏耐心。尽量直奔主题去，如果是要玩内涵玩转折，在标题要提醒一定要看完，亮点在最后之类的话述吸引用户。</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">4停留时长 停留轨迹</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">当你看到一个有意思的视频，很多人的习惯，觉得好玩会点进你主页进去翻，甚至一直翻完的都有。还有些账号做的是故事性短片或者在视频中留下悬念，引导用户观看下一个视频，这也是一种增加停留时长的办法。</span></p><p style="line-height: 35px; text-indent: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei";"><strong><span style="color: rgb(16, 16, 16); font-size: 19px;">4内容输出</span></strong><strong><span style="color: rgb(16, 16, 16); font-size: 19px;"></span></strong></span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">保证持续的内容输出其实就是战胜懒惰的过程，反人性的，这个需要坚持，特别是没火之前，很枯燥。</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">第二个就是要多分析那些热门视频什么原因火的，可以总结出一些方法论出来。</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">特色</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">真人出镜类还是要有一些特色，人最怕就是普通，扔到人堆难以分辨那种。要有一些自己的特色，</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">热点</span></p><p style="text-indent: 2em;"><span style="font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0);">抓住了当下的热点</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">触碰到当下人的内心深处，文案和音乐要触动人心，击中大家某个点。</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">技术流</span></p><p style="margin-top: 16px; margin-bottom: 16px; line-height: 35px; text-indent: 2em;"><span style="color: rgb(16, 16, 16); font-size: 19px; font-family: 微软雅黑, "Microsoft YaHei";">要么会玩技术流，会卡点，会剪辑，会特效，会玩梗，玩出新高度也是很受追捧的。</span></p></td></tr></tbody></table><p><br/></p></div> <div class="content-source"> <span>来源：</span></div> <div class="content-author"> <span>作者：</span>admin</div> <div class="col-md-12 text-center" style="margin-top: 3px; 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